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Shops


A full-service locally owned Aveda Concept Salon. Specializing in haircuts, color, dimensional color, facials, waxing, natural nails, and makeup

Aeracura Salon

Independent bookstore and gathering space. Offering coffee, tea, wine, beer, and snacks. Author talks, live music, poetry slams & more!

The Bookhouse

In business since 1972, offering the finest fashions and accessories from American and European designers.

Gazebo

Classic American apparel and accessories for women and men. Timeless design, unrivaled tailoring of luxury fabrics in vibrant hues and signature patterns.

J. McLaughlin

Since 1925, McCalls has offered the area’s finest selection of classic children’s clothing, linens, ladies’ sleepwear, and gifts. Also offering monogram service.

McCalls

Dressing the Triad’s best-dressed men for over 100 years. Offering quality merchandise at a fair price with exemplary customer service.

Norman Stockton

A locally owned, independent optometry practice offering a hand-selected collection of beautiful, unique, high-quality eyewear from across the globe.

A Proper View

A total body workout utilizing the ballet barre to perform small isometric movements set to fantastic music.

Pure Barre

As Wake Forest’s student art gallery, stArt serves as an experiential learning space, exhibition venue, and sales gallery. Open to the public.

stArt Gallery

Shopping in Reynolda Village

If you're searching for boutique charm and unique finds, look no further than Reynolda Village. Our historic buildings are home to a curated selection of shops and experiences catering to diverse tastes, preferences, and price points.

Featuring chic boutiques, pampering and self-care, home furnishings and decor, an independent bookstore, and much more, Reynolda Village offers an unparalleled experience in Winston-Salem and is a must-see destination for visitors and out-of-town guests. Spoil yourself with spa treatments, fitness classes, a manicure, or a new haircut! Whether you're looking for fashion essentials, a day of self-care, a dress for that special event, specialty gifts, or home decor & furniture, Reynolda Village has you covered.

Stroll through our picturesque historic village and explore the gorgeously landscaped property that once was part of the sprawling estate of the R.J. Reynolds family. Built between 1912 and 1917 and modeled after an English village, these buildings once served as a dairy barn, school, post office, corn crib, blacksmith shop, and much more, adding a touch of nostalgia to your shopping excursion.

Reynolda Village is conveniently located at 2201 Reynolda Road, Winston-Salem, NC, in the Reynolda Historic District and adjacent to Wake Forest University.